Promotions

From OSU Extension Direct Marketing

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Article/Sub-head 

Why, how and when you lead the customer to purchase (Taylor, 1965).


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Learn More...

Image, positioning & branding

Promotional advertising & Public relations

Sales & Cooperative marketing

Merchandising – store design, signage, displays

The customer experience & hospitality

Ongoing customer relationship management

Retrieved from "http://directmarketing.osu.edu/wiki/index.php/Promotions"