Process (planning & managing resources)

Article/Sub-head

Developing marketing plans and capabilities enhances performance (Phillips, Davies, & Moutinho, 2001; McDonald, 1996).

(Situation analysis; Objectives and plan of work; Sales projections & budgets)

(Managing risk; Safety, quality, regulations; Financial analysis and management; Integrating with business planning & management)

(Vision, creativity & innovation; Organizational ability & analytical thinking; Problem solving & adaptability)