Ohio Marketing Connections
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Technology

Utilize technology to gain an advantage in today’s competitive environment. Technology by itself is not THE solution -- It’s how you use the trends and tools as part of an overall marketing and business plan. Technology changes rapidly - feel free to suggest resource updates for this page.

 

Trends

Social Media Marketing (pdf), a PowerPoint presentation presented by Julie Fox at the Illinois Specialty Crops, Agritourism and Organic Conference, January 2011 . Note: Links from this presentation may need to be copied and pasted into your browser. All links were current as of date of presentation. Please contact us if you find a link not working.
The Social Media Revolution, a 4:22 video on YouTube highlighting social media developments
Pew Internet
The Social Pulpit - Report on Obama's Use of Social Media


 

Tools

This section is currently under development.

 

Email, Texting, Instant Messaging & Skype

Email - creating and managing a list
Texting
Instant Messaging
Skype

 

Web - an attraction & a place for interaction

Developing websites and microsites
Search Engine Optimization
Google Analytics

 

Blogs, Microblogs & Forums

Create a Blog - Blogger, TypePad, WordPress
Technorati

Blog Pulse

Twitter
Tweetdeck

Forums

 

Audio, Photos & Video

Editing and Posting Audio:
Audacity

Photos:
Flickr
Photobucket

Editing and Posting Video:
YouTube
Vmeo
Google Video

Podcasts:
Podnova
Podcast
Podcast Alley
iTunes

 

Social Networking

Facebook
Google+
Pinterest
LinkedIn
Create your own social networking site - ning
Discover Your Social Web: An Ohio Farm Bureau Guide to Social Media
Mashable Social Media Guide to Twitter
Track activity with Google Alerts and Social Mention

Online Events

 

Online Collaboration

Wikis
Google Docs


 

Maps & Apps - Internet Maps, GPS Programs, Other Map Opportunities

Ohio businesses and communities frequently have incorrect or incomplete information on Internet maps and are often invisible on GPS systems when someone uses the function ‘find food / find points of interest.' An estimated 50 million people worldwide will be using GPS by 2010. That number could jump to over a billion, because GPS chips are being imbedded in mobile phones and laptop computers. Contact Julie Fox for more information on a new Maps & Apps program.

Maps, Apps and Mobile Media Marketing Presentation by Julie Fox, January 2012:

 

RSS, Bookmarks, Mash-ups, Widgets, Virtual worlds and more ...

RSS:
Really Simple Syndication A method to syndicate online content, enabling others to subscribe to receive content automatically
Google Feedburner

Social Bookmarks:
Delicious
Digg
Reddit
StumbleUpon

Mash-ups

Widgets

Virtual Worlds

More ...