Every direct marketing business can create a unique combination that works for them and for their customers. By making the most of each part of the combination, the sales and marketing process is efficient and effective. Click on the following links to learn more about each part of the combination. Download an Interactive Marketing/Business Plan to create a plan that works for you.

People
Who is selling direct in Ohio and who purchases or influences purchasing?

Products/Services
What is sold/purchased?

Places
Where are products/services sold and delivered?

Promotions
How do buyers and sellers communicate throughout the marketing process?
How are products/services promoted and sold?

Process (planning & managing resources)
What is the marketing situation?
What are the driving goals?
How do all of the elements come together in a marketing calendar, budget, and plan?
How is the marketing plan integrated into business planning and management?
What are the marketing tactics, strategies, and cultural values?

Here is an example of a producer selling directly to consumers - Schacht Farm & Market