Selling Direct
Every direct marketing business can create a unique combination that works for them and for their customers. By making the most of each part of the combination, the sales and marketing process is efficient and effective. Click on the following links to learn more about each part of the combination. Download an Interactive Marketing/Business Plan to create a plan that works for you.
People
Who is selling direct in Ohio and who purchases or influences purchasing?
Learn from the Experts:
Podcasts:
- Consumer Trends in Ohio, by Stan Ernst
- Direct Marketing to Consumers, by Doniella Winchell
- Identifying Your Customers, by Rob Leeds
- She's Got the Power, by Fran & Bill Lytle
Videos:
- Bringing the Customer Back , by Lisa Schacht, Schacht Farm Market
Products/Services
What is sold/purchased?
Learn from the Experts:
Podcasts:
- Fresh Produce Trends, by Tom Karst
Places
Where are products/services sold and delivered?
Are you Market Ready? This program helps producers find out what it takes to get started selling directly to restaurants, grocers and other institutions, and how to make the most of these sales. Details
Farm to School - Download a Farm to School Resource guide for producers and learn about the program.
Learn from the Experts:
Podcasts:
- Forming Cooperatives and How Your Business Can Benefit, by Tom Snyder
- Growing! Ohio Farmers' Markets, by Christie Welch
- Top Ten Direct Marketing Trends for Farmers, by Eric Barrett
Promotions
How do buyers and sellers communicate throughout the marketing process?
How are products/services promoted and sold?
Learn from the Experts:
Podcasts:
- Direct Marketing Strategies, by Suzanna Dzejachok
- National Apple Month is October, by Kay Rentzel
- No Cost Service Marketing, by Dr. Jay Kandampully
- The New and Improved Ohio Proud, by Lori Panda
Process (planning & managing resources)
What is the marketing situation?
What are the driving goals?
How do all of the elements come together in a marketing calendar, budget, and plan?
How is the marketing plan integrated into business planning and management?
What are the marketing tactics, strategies, and cultural values?
Here is an example of a producer selling directly to consumers - Schacht Farm & Market
