Selling Direct - Products/Services
Product / Service Mix - Breadth/Depth
Ohio has an increasing variety of products and services direct marketed to consumers and business buyers. Some marketers focus on one product or product line, while others develop product depth or breadth.
Product depth is the decision to focus on one type of products and offer all types of products that fit this focus. For example, a business called the "Berry Patch" might grow a variety of berries through season extension. They might also sell value-added products that features berries. Their product, promotions and other marketing decisions center around this commitment to product depth.
Product breadth is the focus on having a variety of products and services for a target market group. For example, a business selling "I'm Your Local Farmer" might sell a variety of products and services throughout all seasons.
Product and service options include:
Various crops and livestock
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Fruits & Vegetables
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Meat and other animal products
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Trees, shrubs, flowers, herbs & other nursery & agroforestry products
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Value-added foods & nature-based products
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Other products
Farm tours
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Pick-Your-Own
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Mazes
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Hay Rides
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Games/Play Areas
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Specialty Gardens
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Educational Demonstrations
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School tours, Other bus tours
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Corporate parties, Weddings, Birthday parties, Other Events
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Working vacations
Recreation and hospitality enterprises
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Food sales/service: local & regional cuisine
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Restaurants, Farm & Farmers Markets, Tasting
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Lodging: Bed & Breakfast, Cabins & Cottages
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Recreation: Hunting or fishing for fee, trail riding, wildlife watching
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Gifts: arts & crafts; other local/regional specialties
Festivals, Events & Other Attractions featuring natural resources, heritage and historical sites, etc.
Packaging
Coming soon
Pricing
Coming soon
Creating Your Combination ... People - Products/Services - Places - Promotions - Process
