Ohio Direct Marketing Podcasts
Audio Podcast Directory:
- Consumer Trends in Ohio, Stan Ernst
- Direct Marketing Strategies, Suzanna Dzejachok
- Direct Marketing to Consumers, Doniella Winchell
- Forming Cooperatives and How Your Company Can Benefit, Tom Snyder
- Fresh Produce Trends, Tom Karst
- Growing! Ohio Farmers' Markets, Christie Welch
- Identifying Your Customers, Rob Leeds
- Local and Regional Food, Julie Fox
- National Apple Month is October, Kay Rentzel
- No Cost Service Marketing, Dr. Jay Kandampully
- She's Got The Power, Bill and Fran Lytle
- The New and Improved Ohio Proud, Lori Panda
- Top 10 Direct Marketing Trends for Farmers, Eric Barrett
- Bringing the Customer Back, Lisa Schacht, Schacht Family Farms
- How to be a Farmers' Market Vendor, Christie Welch
- Responding to the Growth of Local Foods, Lisa Schacht, Schacht Family Farms
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Local and Regional Food Dr. Julie Fox - Direct Marketing Specialist The Ohio State University, Extension, OARDC |
Find out what's happening with local foods in Ohio, who's buying what and who benefits. |
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No Cost Service Marketing Dr. Jay Kandampully - Professor, Service Management & Hospitality Director for the Center for Consumer Service Excellence The Ohio State University |
Listen to this 7-minute podcast - Highspeed  Dial-up |
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She's Got The Power Bill and Fran Lytle, Principals Brand Champs |
| Listen to Bill and Fran's 5-minute podcast on how to connect with women when branding your product. Highspeed Dial-up |
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Consumer Trends in Ohio Stan Ernst, Outreach Extension Program Leader OSU Dept. of Ag, Environmental & Development Economics |
Stan talks about consumer food trends in Ohio and how producers can capitalize on these trends. |
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Top 10 Direct Marketing Trends for Farmers Eric Barrett, Extension Educator, Ag/Natural Resources OSU Extension, Washington County |
Learn about the top 10 trends in direct marketing for farmers. Recorded at the OPGMA Congress, January 2009 |
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Direct Marketing Strategies Suzanna Dzejachok |
Direct marketing expert Suzanna Dzejachok provides ideas to get the customers in the door and keep them coming back |
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Fresh Produce Trends Tom Karst, National Editor The Packer |
Learn the latest fresh produce trends with consumers and retailers and find out what growers can do to respond. |
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Identifying Your Customers Rob Leeds, Extension Educator, Ag & Natural Resources OSU Extension, Delaware County |
Rob talks about identifying your customers and what you must do to keep them coming back. |
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The New and Improved Ohio Proud Lori Panda, Senior Program Manager Ohio Proud |
Hear about the newly-revamped Ohio Proud program and the tools available for growers, producers and retailers. |
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National Apple Month is October Kay Rentzel, Director National Apple Month |
Kay talks about National Apple Month and Apple Crunch, a program designed to encourage youth to make apples and other fruits and vegetables a regular part of their diet. She also provides tips for producers who want to sell direct to schools. |
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Forming Cooperatives and How Your Business Can Benefit Tom Snyder, Director Ohio Cooperative Development Center |
The Ohio Cooeprative Development Center assists groups in forming new cooperatives and strengthening existing ones. Find out if forming or joining a cooperative is right for your business. |
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Growing! Ohio Farmers' Markets Christie Welch, Farmers' Market Specialist OSU South Centers, Farmers' Market Program |
Farmers' Markets are popping up all over Ohio. Find out how producers can respond to this growing trend and learn about the new Farmers' Market Management Network. |
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Direct Marketing to Consumers Donniella Winchell, Executive Director Ohio Wine Producers Association |
Find out how to focus your direct marketing efforts when it comes to targeting age-specific markets and take away tips that you can incorporate in your direct marketing strategies. |
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Bringing the Customer Back Lisa Schacht, Schacht Farm Market |
Lisa talks about what Schacht Farm Market does to keep their customers coming back. |
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Responding to the Growth of Local Foods Lisa Schacht, Schacht Farm Market |
Find out how the demand for local foods has impacted business at Schacht Farm Market. |
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How to be a Farmers' Market Vendor Christie Welch, Farmers' Market Specialist OSU South Centers, Farmers' Market Program |
Find out what it takes to be a successful vendor at a farmers' market. |
