MarketReady is a comprehensive educational program that prepares food producers to sell directly to consumers and wholesale buyers. The Ohio MarketReady Team provides professional education to improve marketing planning and marketing relationships.
Upcoming MarketReady Training Opportunities
| Date | Workshop | Location | Details |
|---|---|---|---|
| May 7 | MarketReady for Ohio Wineries | Gervasi Vineyard Canton, Ohio |
Registration Flyer |
| June 12 | MarketReady for Producers | Mill Creek MetroParks Farm Canfield, Ohio |
Registration Flyer |
To register, email Julie Moose or call her at 740-289-2071 ext. 223.
Overview
MarketReady workshops and resources guide producers through the decisions needed for entering various direct marketing channels.
View the MarketReady Wholesale presentation presented January 2012 at the OPGMA Congress
View the MarketReady Consumer presentation presented January 2012 at the OPGMA Congress
Are you Retail Ready? (Selling directly to Consumers)
- On & off farm markets & farmers' markets
- Community Supported Agriculture (CSA)
- Agritourism
Are you Wholesale Ready? (Selling directly to Wholesale Buyers)
- Chefs - restaurants & caterers
- Grocery stores & specialty retailers
- Food service (schools & institutions) & food processors
The MarketReady training is based around best business practices identified by buyers in each type of consumer and wholesale market.
People
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Customers: can you think like them?
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My business goals/capabilities
Product
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Product selection and supply
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Packaging & labeling
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Pricing, invoicing, payments
Place
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Signage & merchandising
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Delivery, storage, temperature control
Promotion
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Connecting through Ohio MarketMaker
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Marketing tactics, PR, social media
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Communication & relationship building
Plan & Process
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Management & financial capacity
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Regulations, certifications, audits
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Insurance & quality assurance
Are you MarketReady? (pdf), a PowerPoint presentation presented by Julie Fox at the Illinois Specialty Crops, Agritourism and Organic Conference, January 2011 . Note: Links from this presentation may need to be copied and pasted into your browser. All links were current as of date of presentation. Please contact us if you find a link not working.
The MarketReady program (formerly Retail Ready) was initially developed by the University of Kentucky (Dr. Tim Woods), piloted in cooperation with the Ohio State University Extension/Ohio Direct Marketing Team (Julie Fox) in 2010 and is now expanding through the national MarketMaker network.
Videos from Columbus Training
