Question: What is Marketing Connections and why was it created?

Answer: Marketing Connections was developed as a one-stop resource for businesses involved in direct sales of agricultural products, services, and experiences. It was created to help drive economic development in Ohio by:

1. Delivering easy-to-access research and educational resources.
2. Creating better connections among direct sellers and buyers.
3. Strengthening the network among educators and researchers supporting direct marketing.
4. Enhancing existing resources provided by Ohio's leading organizations.
   

Question: How was Marketing Connections created and who manages it?

Answer: Marketing Connections was created through the Ohio Direct Marketing Team. This multi-organizational team includes representatives from various state agencies, industry associations, nongovernmental groups, OSU and other universities. The site is maintained and managed by the Ohio Direct Marketing Team, with leadership, administrative support, and technology support from the Ohio State University.

Question: How can others get more involved with Marketing Connections?

Answer: There is plenty of opportunity for others to get involved. For example, people can:

1. Contribute news or coordinate podcast recordings.
2. Suggest resource links, new topics of interest, and other content additions.
3. Add this link to your industry website, distribute promotional materials at industry events, write an article in industry publications, or schedule a Marketing Connections demo for members of your industry organization.
4. Work with your organization to help further develop and sustain this industry resource.

Simply contact Julie Fox for further details on how you can help make the most of Marketing Connections.