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The Direct Marketing Team
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The Ohio State University (OSU) Direct Marketing team provides leadership that enhances the growth of the agricultural industry through increased direct sales of products, services and experiences to consumers. The team includes representatives from the OSU College of Food, Agricultural & Environmental Sciences and other OSU personnel across campus. The team collaborates with the Direct Agricultural Marketing Association, and other associations, agencies, organizations and individuals with an interest in direct consumer marketing.
The goal of the Direct Marketing Team is to coordinate and enhance research, teaching and education outreach efforts on behalf of the University in the area of direct marketing for other natural resources based enterprises. This team develops solutions for profitability.
An electronic mailing list was established to alloe audiences interested in direct marketing to receive news, information, and information from the team and other sources (dirmark@ag.osu.edu). Subscribe here.
Direct marketing includes a variety of products and services: |
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- Various crops and livestock
- Fruit &Vegetables
- Meat and other animal products
- Trees, shrubs, flowers, herbs and other nursery & agroforestry products
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- Value-added foods & nature-based products
- Experience-based ag & eco-tourism including recreation and hospitality enterprises
- Other agricultural and natural resources-based products, services and experiences
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Direct marketing takes place through a variety of distribution channels |
- Roadside stands
- Farm markets & U-Pick operations
- Farmers markets and public markets
- Internet-based and mail order direct sales
- CSA - Community Supported Argiculture (subscription marketing)
- Festivals, Auctions & Other Events
- Other local/regional markets such as restaurants, schools and institutions
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Direct marketing involves various types of promotions with a variety of people
- Consumers
- Chefs/Restaurants
- Schools and other institutions
- Corporations
- Specialty Retailers
- Other
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For More Information
Julie Fox
Direct Agriculture Marketing Specialist
OSU Extension
South Centers at Piketon
1864 Shyville Rd.
Piketon, OH 45661-9749
740-289-2071
Julie Fox
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