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Direct marketing is an intagrated process thar involves interaction between you and your buyers.
The Direct Marketing team will be adding resources to help you develop your marketing plan, including tools to identify:
- People (market opportunity)
- Customer profile (who they are and what they need)
- Trade area description (market size and potential)
- Product/Service (solution)
- Product/s and service/s; Packaging, Pricing & payment procedures
- Place/Distribution
- A product or service provides customer satisfaction only if it is available to the customer when and where it is needed (Lambert, Stock, & Ellram).
- Promotion
- Marketing positioning and competitive advantage
- Promotion, public relations/communications, and sales
- Planning & Management
- Sales Forecasts/Projection
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